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EDU T565 - Entrepreneurship in the Education Marketplace or return to Course Catalog Search

181258 – Section 01   

Harvard Graduate School of EducationEDUJohn Richards
TermDay and TimeLocation
Spring 2017  (show academic calendar)W   1:00 p.m. - 3:59 p.m.Longfellow 320 (HGSE)
4  (show credit conversion for other schools)
Credit Level

Creative entrepreneurs change education by establishing new products and services. This course provides a practical approach for carefully analyzing market conditions and designing a business plan that effectively leverages market opportunities and available funding. Whether you intend to innovate in the commercial or non-profit sector, in a research institution, in a school district, or in a software or publishing house; your effectiveness depends not only on a good idea, but also on systematic and clear-eyed market research and pragmatic business planning to ?scale up? from a few early adopters and ?disseminate? to general market adopters. The challenges are formidable, but they are not insurmountable. Faculty and students work together to explore sources of data on the market and understand the unique nature of the education sales cycle, as well as identify funding and decision-making trends. Selected readings, case studies and first person accounts from leaders in education and venture capital industries. Students will work in small teams analyzing segments of the education market, evaluating competitors, and integrating development, funding, and marketing, and combining these components in a business plan that answers such questions as: How do you create a Go-To-Market plan? How do you use Competitive Analysis to design a marketing program? How do you create a dynamic financial plan?

Cross Registration
Eligible for cross-registration
With permission of instructor/subject to availability

MIT students please cross register from MIT's Add/Drop application.